You will of course need a short bio or artist statement. The colours you associate with your logo and any printed material you create for advertising needs to apply your signature colours. Do you use dark colours, muted tones or bright bold colours. This means what are the main colours you use in your work, this applies to both art and photography. Part of you branding is identifying your colour palette. You enjoy creating so it makes sense to create what you enjoy, otherwise you will end up hating what you do. Both of these ideas are extreme but hopefully they will give you an idea of what makes someones art or photography different from someone else.Īlways remember to be true to who you are and don’t try and copy what you think is successful. For example you could paint bold colourful geometric art relating to architecture and historical buildings or you could photograph wildlife and set the animal in a digitally created fantasy woodland background.
Firstly it’s a good idea to look at what makes you different from everyone else, what is your uniqueness? Do you create with a different type of technique, use unusual materials, choose unusual subject matter, have a distinctive style. It can take time to develop a brand look and unless you have a lot of money to employ a branding company, then be prepared it will take time to work it out. This helps your customers recognise your business and understand who you are, what you do and what you are selling. Part of building your business is building a brand identity. You are not just showing what you do creatively you actually want to sell your creative art or photos and make money. Brandingīefore you can begin to sell giclée prints online you need to consider the look and feel of your profile as a creative business. Then it comes down to assessing your budget and what are your short-term and long-term goals. You need to assess what you need as an online platform and what you want from it. Unfortunately there isn’t one size fits all, as some platforms work well for some creatives and not so well for others.
So you want to feel you are getting something that works with you, gives you creative freedom and saves you time. Then it can take time to create each piece of work, so time is precious and you really don’t want to waste it. As a creative you spend a lot of time learning the tools of your craft and gaining experience. It is important to weigh up the options and how much time and money they will cost you. As an artist or photographer you can feel overwhelmed with the choices available. There are many ways to sell giclée prints online and we will discuss the various options that are available.
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